ANALYSIS
In the preproduction we will analyse all the details of the project. The art director will mark the style and together with the producer they will select the right models, locations, props, hair stylist, make-up and wardrobe stylist.
From this we make a plan presenting the selected location, the photographic style of composition and light, the mood, the inspiration behind the shoot, the budget, the level of image/concept that the editorial will need, the diffusion or broadcast of communication to make, the target audience, and the positioning of ideology.